Make frontier technology credible, useful, and adopted.
Technical go-to-market executive with a 25-year arc across digital marketing, SI practice building, enterprise solution engineering, field leadership, and AI-era adoption. I get close to customer reality, find the adoption bottleneck, build or sponsor the system, then scale the behavior around it.
$1BAOV supported across Marketing, Commerce, and Revenue Clouds
500+broader Solutions org reached through AI education and enablement
Leadership
Current Role
Salesforce
Vice President, Solution Engineering
Marketing, Commerce, and Revenue Clouds
Lead Salesforce Solution Engineering across Marketing, Commerce, and Revenue Clouds while helping the field turn AI and platform capability into trusted customer adoption.
Serve on a CRO-convened cross-functional AI tooling and adoption team guiding practical rollout across Salesforce.
Executive sponsor for global Solutions Center of Excellence initiatives across demo infrastructure, AI-enabled solutioning, and field enablement.
Scout, pilot, and scale practical AI/demo tools including Saleo and MeshMesh, moving field-led experiments into broader adoption so SE teams can deliver higher-quality work faster.
Helped co-author the Agentic Vision for Marketing Cloud, informing roadmap direction, conference messaging, the Contentful acquisition, and broader build/buy/acquire judgment.
Sustained 100% leadership-team retention through a major-disruption year while continuing to develop leaders and maintain a healthy operating culture.
Systems and AI adoption proof
Field leverage
Production Field Systems
Built and deployed the operating software my org runs on: field command center, capacity and coverage planning, account-value intelligence, AI-assisted deal inspection, automated digital-audit reports, and AI enablement workflows. The point is field leverage: turn recurring operating problems into repeatable systems.
Solutions scale
Saleo: 1,000+ users, 92% utilization, 12k+ demos/year, roughly 2 hours saved per demo; now a global SE standard.
MeshMesh: conversational demo automation that helps SEs build multi-cloud demo environments in days, not months.
Global Standard Demo Environment: unified multi-cloud marketing demo environment launched globally in June 2026.
Agentic and product range
AI Chief of Staff is a production multi-agent executive operating system for memory, follow-through, briefings, and live leadership workflows; peers rebuilt the pattern for their own orgs. Additional builds include SmoochSage, eNewsEngine, oType, and Stadium Stars.
Experience
Previous Executive Leadership
Bluecore
Vice President, Solutions Consulting
Retail personalization and marketing AI
Led national solutions consulting for Bluecore during a pivotal enterprise GTM shift toward Retail 1000 customers.
Led a national team attached to 70% of ACV across a $75M ARR business while rebuilding morale, operating rigor, and internal trust.
Improved operating discipline through Salesforce adoption, enablement, workshop motions, and stronger partnership with marketing and product marketing.
Experience
Career Arc
Salesforce
Senior Manager, Director, and Senior Director, Solution Engineering
Financial Services, Commercial, and Retail
Progressed from Financial Services player-coach manager to national Marketing Cloud SE leader with 5 first-line leaders and 40+ team members.
Built the headcount and coverage case that grew the organization by 40% and became a standard for SE allocation decisions.
Created coaching frameworks, boot camps, and enablement resources adopted broadly across the field.
ExactTarget / Salesforce
Solutions Consultant to Principal Solutions Engineer
Enterprise and Financial Services IC track
Joined through the ExactTarget acquisition after years as a customer and partner-side operator; named Top Global Solution Engineer within two years.
Drove $14M+ in new business as an individual Solution Engineer across major retail, insurance, banking, CPG, and enterprise customers.
Served as founding solutions lead for Financial Services and helped make the first Marketing Cloud vertical team a model for SE leadership.
Helped scope and shape the Financial Services use case that became Salesforce Distributed Marketing, turning the original demand signal into a staple Marketing Cloud product now beyond $30M.
C.TRAC
Director, Interactive
ExactTarget partner and SI practice builder
Built the agency’s ExactTarget/SI practice, moving C.TRAC from direct-mail roots into a Platinum Partner position.
Grew Interactive Marketing from $90K to $6M, from 1 to 40 clients, and from 1 to 15 people.
Sold, solutioned, and delivered customer work personally while building the team, operating model, and partner practice.
Earlier foundation
Before 2009
Precision Dialogue: financial-services marketing and ExactTarget partner experience.
National City: small-business banking marketing and communications.
Trust and creativity: set mission, context, and constraints; give strong people room to solve.
Innovation: test plans against customers, data, team capacity, and operational terrain.
Teamwork: make ownership visible, push credit outward, and build the leadership bench.
Recognition and voice
Top Global Solutions Engineer — Salesforce / ExactTarget era.
Multiple Peak Performer’s Club invites and numerous internal awards.
Published Salesforce guide on cross-sell in Financial Services; speaker and SME on AI, marketing, and data security.
Education and service
Miami University — B.S., Marketing. Deep Salesforce platform foundation across marketing, data, security, integration, and enterprise architecture.
Board and community service — The Village of St. Edward board and marketing subcommittee; Sacred Heart of Jesus Finance Council; Cleveland Catholic Diocese strategic planning service.